Skin Is In Serum Foundation


INSPIRED BY: It Cosmetics' Your Skin But Better


Good skin days only! This lightweight serum foundation melts into skin with medium coverage for healthy, your-skin-but-better vibes. It’s also loaded with skin-loving powerhouses like squalane (the boss of weightless, oil-free moisturizing) and sunflower seed wax—so the more you wear it, the better your own skin gets. Packaged in a sugarcane bioplastic tube to reduce gas emissions from production.


  • THE MOST NATURAL GLOW UP. Skin Is In has a lightweight serum texture that makes it look (and feel!) like a second skin… but better.

  • CRAZY BUILDABLE. Go ahead, add a few extra layers to areas with redness or acne. Skin Is In resists caking and creasing.

  • DOING BETTER. Skin Is In is packaged in a sugarcane bioplastic tube to significantly reduce gas emissions during production and comes in a box that is fully recycled and recyclable.

HOW TO USE IT: After skincare and/or primer, buff into skin using a dense brush or stippling sponge. Add additional layers as needed on areas with redness, acne, hyperpigmentation, or scarring.

INGREDIENTS: Water, C-13-15 Alkane, Coco-Caprylate/Caprate, Silica, Propanediol, Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Squalane, Quaternium-90 Sepiolite, Sodium Chloride, VP/Eicosene Copolymer, Caprylyl Glyceryl Ether, Sunflower Wax, Quaternium-90 Montmorillonite, Caprylhydroxamic Acid; May Contain Titanium Dioxide, Iron Oxides

Color :
01 - Ultra fair skin with neutral undertones
02 - Very fair skin with peachy undertones
03 - Fair skin with slightly pink undertones
04 - Light skin with neutral undertones
05 - Light-to-medium skin with slightly pink undertones
06 - Medium skin with golden undertones
07 - Medium skin with slightly pink undertones
08 - Medium skin with golden undertones
09 - Medium-dark skin with peachy undertones
10 - Medium-dark skin with neutral undertones
11 - Dark skin with golden-neutral undertones
12 - Dark skin with red undertones
13 - Deep skin with red undertones
14 - Ultra deep skin with neutral undertones
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