Ingredient Glossary
— # —
1,2-HEXANEDIOL
Why We Use It: Humectant
What It Is: a synthetic glycol similar to caprylyl glycol that acts as a humectant by attracting water to the skin with the added benefit of boosting the efficacy of preservative systems so that preservatives can be used in lower concentrations
Where We Use It: FlexLash, Line + Define
— A —
ACACIA SENEGAL GUM
Why We Use It: Film Former and Thickener
What It Is: a white powder derived from the acacia plant that improves the texture of products and acts as a fixative
Where We Use It: Line + Define
ALCOHOL DENATURED
Why We Use It: Emulsifier and Bulking Agent
What It Is: alcohol rendered intolerable to ingest; while it can cause a drying effect when used in skincare formulas, it helps cosmetics thicken and spread more easily
Where We Use It: Line + Define
ARGANIA SPINOSA (ARGAN) KERNEL OIL
Why We Use It: Moisturizer
What It Is: a plant oil produced from the kernels of the argan tree that moisturizes and protects skin without greasiness
Where We Use It: Lip Crème, Lip Velvet, Lip Glaze, Conceal + Correct, The Everything Oil, Glow + Go
— B —
BORON NITRIDE
Why We Use It: Skin-feel enhancing powder
What It Is: a powdered ingredient used to create a soft cushion-y texture that sits beautifully on the skin
Where We Use It: Pressed Mineral Foundation, Bronzing Powder, Sunrise Pressed Pigment Palette
BUTYLOCTYL SALICYLATE (Salicylic Acid Derivative)
Why We Use It: Emollient
What It Is: a derivative of salicylic acid without any irritation concerns that provides excellent powder spreadability and increases the UV filter of SPF
Where We Use It: Pressed Mineral Foundation, Bronzing Powder, Sunrise Pressed Pigment Palette
BUTYROSPERMUM PARKII (SHEA BUTTER) FRUIT
Why We Use It: Moisturizer
What It Is: a hydrating, regenerating, and occlusive vegetable fat extracted from the nut of the African shea tree
Where We Use It: Lip Velvet, Lip Glaze
— C —
CANDELILLA WAX
Why We Use It: Bulking Agent and Hardener
What It Is: a plant-based alternative to beeswax that adds stability, firmness, and emulsion support to formulas
Where We Use It: Lip Crème, Lip Glaze, Lip Mask, Conceal + Correct, FlexLash
CANE ALCOHOL (ORGANIC)
Why We Use It: Emulsifier and Bulking Agent
What It Is: a fatty alcohol derived from sugar cane to thicken and smooth emulsions
Where We Use It: H2Glow, Lock + Rock
CAPRYLIC/CAPRIC TRIGLYCERIDE
Why We Use It: Emollient
What It Is: a derivative of coconut oil, often called fractionated coconut oil, that is lightweight, non-greasy, has excellent shelf-life, and is compatible with most skin types
Where We Use It: Lip Velvet, Conceal + Correct, Pressed Mineral Foundation, Bronzing Powder, Sunrise Pressed Pigment Palette, Makeup Melt, Glow + Go
CAPRYLYL GLYCOL
Why We Use It: Humectant and Preservative
What It Is: an alcohol derived from caprylic acid that pulls moisture into the skin and contributes to a longer product shelf life
Where We Use It: FlexLash, Line + Define
CARNAUBA WAX (ORGANIC)
Why We Use It: Bulking Agent
What It Is: a plant-based alternative to beeswax that adds stability, firmness, and emulsion support to formulas
Where We Use It: Lip Crème, Lip Glaze, FlexLash
CASTOR OIL (ORGANIC)
Why We Use It: Emollient
What It Is: a cold-pressed oil that forms a thick occlusive layer to protect, heal, and regenerate skin
Where We Use It: Lip Crème, Lip Glaze, Lip Mask, Lip Polish
CELLULOSE
Why We Use It: skin feel enhancer and co-emulsifier
What It Is: a natural polysaccharide derived from plant cell walls that provides slip and emulsion stabilization
Where We Use It: FlexLash
CETEARYL ALCOHOL
Why We Use It: Emulsifier and Bulking Agent
What It Is: a naturally derived mix of fatty alcohols to thicken and smooth emulsions
Where We Use It: Hydratint, Hydraglow
CETYL ALCOHOL
Why We Use It: Emulsifier and Bulking Agent
What It Is: a naturally derived mix of fatty alcohols to thicken and smooth emulsions
Where We Use It: Conceal + Correct
CITRUS AURANTIUM AMARA (ORANGE BLOSSOM) WATER
Why We Use It: Humectant and Fragrance
What It Is: Water distilled from the orange blossom that refreshes, tones, and helps draw moisture into the skin; also provides a light, floral scent
Where We Use It: Lock + Rock
CITRUS AURANTIUM DULCIS (ORANGE) PEEL WAX
Why We Use It: Fragrance
What It Is: a soft vegetable wax that serves as a vegan alternative to lanolin and offers a light citrus scent
Where We Use It: Lip Crème
CITRUS GRANDIS (GRAPEFRUIT) PEEL OIL
Why We Use It: Fragrance and Bulking Agent
What It Is: an essential oil extracted from the peel of grapefruits used as a natural alternative to synthetic fragrance
Where We Use It: Lip Crème
COCO-CAPRYLATE/CAPRATE
Why We Use It: Skin-feel enhancer
What It Is: a mixture comprised of coconut alcohol that is a natural alternative to mineral oil or cyclical silicones
Where We Use It: Liquid Skin Tint, Hydratint, Hydraglow
COCONUT ALKANES
Why We Use It: Skin-feel enhancer
What It Is: a mixture of fatty acids of coconut oil that is then hydrogenated to turn solid and serve as a natural alternative to synthetic oils, waxes, and silicones
Where We Use It: Lip Velvet, Conceal + Correct, Liquid Skin Tint, Hydratint, Hydraglow
COCONUT OIL
Why We Use It: Emollient
What It Is: an oil derived from coconuts that contains high levels of linoleic acid, an omega-6 fatty acid; soothes and softens skin and hair and gives products a flexible, non-stiff finish
Where We Use It: Lip Polish, FlexLash
COPERNICIA CERIFERA (CARNAUBA) WAX
Why We Use It: Bulking Agent and Hardener
What It Is: a plant-based alternative to beeswax that adds stability, firmness, and emulsion support to formulas
Where We Use It: Lip Crème, Lip Glaze
— D —
DEXTRIN ISOSTEARATE
Why We Use It: Film Former
What It Is: a plant-derived resin that is soluble in oils and adds a protective layer to the skin
Where We Use It: Liquid Skin Tint
DIMETHICONE
Why We Use It: Silicone
What It Is: a lightweight silicone used in tiny amounts (never more than 6%) to create a creamy, blend-able, non-oily formula that glides onto skin with a silky feel
Where We Use It: Conceal + Correct, Liquid Skin Tint
— F —
FRACTIONATED COCONUT OIL
Why We Use It: Emollient
What It Is: a medium chain fatty acid derived from coconut oil that absorbs quickly without any greasy residue and has long shelf-life stability
Where We Use It: Lip Velvet, Conceal + Correct, Pressed Mineral Foundation, Bronzing Powder, Sunrise Pressed Pigment Palette, Makeup Melt
— G —
GLUCONOLACTONE
Why We Use It: Preservative
What It Is: an ECO-CERT approved paraben-, formaldehyde-, and phenoxyethanol-free preservative system used in conjunction with sodium benzoate to preserve aqueous products
Where We Use It: Pressed Mineral Foundation, Hydratint, Hydraglow, Bronzing Powder, Sunrise Pressed Pigment Palette
GLYCERIN
Why We Use It: Humectant
What It Is: a plant-derived liquid that draws water in order to hydrate the skin
Where We Use It: Liquid Skin Tint, FlexLash, H2Glow, Lock + Rock, Lip Polish
GLYCERYL STEARATE
Why We Use It: Emulsifier
What It Is: an emulsifying wax from plant-based sources that helps oil and water mix in a stable emulsion
Where We Use It: Hydratint, Hydraglow, FlexLash
GRAPEFRUIT OIL
Why We Use It: Fragrance
What It Is: a natural essential oil derived from grapefruits that acts as a natural fragrance
Where We Use It: Lip Crème
GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE
Why We Use It: Emulsifier and Film Former
What It Is: a material derived from the guar bean that helps oil and water mix in a stable emulsion and acts as a fixative
Where We Use It: Line + Define
— H —
HECTORITE CLAY / DISTEARDIMONIUM HECTORITE
Why We Use It: Film Former and suspending agent
What It Is: a natural clay that helps keep pigments suspended in a liquid formula, provides a matte finish, and forms a protective film for long-wear cosmetics
Where We Use It: Lip Velvet
HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL
Why We Use It: Emollient
What It Is: a natural oil derived from the sunflower plant that nourishes and moisturizes even the most delicate of skin, such as eyes and lips
Where We Use It: Lip Crème, Lip Velvet, Liquid Skin Tint
HYALURONIC ACID / SODIUM HYALURONATE
Why We Use It: Humectant
What It Is: an ingredient naturally produced by our bodies that attracts and holds water, delivering intense hydration to skin
Where We Use It: Hydratint, Hydraglow, H2Glow, Lock + Rock
HYDROGENATED VEGETABLE OIL
Why We Use It: Bulking Agent
What It Is: a natural vegetable oil in liquid form that has been hydrogenated to form a thick cream or solid; although it sounds the same as the hydrogenated vegetable oil we avoid in foods, it is actually very beneficial when applied to skin
Where We Use It: Lip Crème
HYDROXYACETOPHENONE
Why We Use It: Antioxidant and preservative
What It Is: a synthetic compound that boosts the efficacy of preservative systems so they can be used in lower concentrations
Where We Use It: FlexLash, Line + Define
— I —
IRON OXIDES
Why We Use It: Colorant
What It Is: a collection of colorants and dyes derived from natural iron oxides that are used as a base for all of our color cosmetic shades
Where We Use It: Lip Crème, Lip Velvet, Lip Glaze, Lip Mask, Conceal + Correct, Pressed Mineral Foundation, Liquid Skin Tint, Hydratint, Hydraglow, Bronzing Powder, FlexLash, Line + Define, Glow + Go, Lock + Rock
ISODODECANE
Why We Use It: Film Former and Emollient
What It Is: a fast-drying emollient that forms a protective barrier and acts as an adhesion agent for long-wear cosmetics
Where We Use It: Lip Velvet
— J —
JOJOBA ESTERS
Why We Use It: Emollient and Bulking Agent
What It Is: a hydrogenated version of jojoba oil which is very similar to the sebum naturally produced by the skin and offers non-irritating moisture
Where We Use It: Lip Crème, Conceal + Correct
JOJOBA OIL (ORGANIC)
Why We Use It: Moisturizer
What It Is: a plant-derived oil which is very similar to the sebum naturally produced by the skin and offers non-irritating moisture
Where We Use It: Glow + Go
— L —
LAUROYL LYSINE
Why We Use It: Skin-feel enhancer
What It Is: a powder derived from natural amino acids that softens skins, adds adhesion, and smooths skin
Where We Use It: Pressed Mineral Foundation, Bronzing Powder, Sunrise Pressed Pigment Palette
LAKE DYES
Why We Use It: Colorant
What It Is: a synthetic dye regulated by the FDA used in tiny amounts to provide vibrant color; "lake" refers to the precipitation of a particular dye
Where We Use It: Lip Crème, Lip Glaze
LECITHIN
Why We Use It: Emulsifier and Moisturizer
What It Is: a naturally occurring mixture of the diglycerides of stearic, palmitic, and oleic acids that helps oil and water mix in a stable emulsion while plumping and moisturizing the skin
Where We Use It: Line + Define
LICORICE EXTRACT (ORGANIC)
Why We Use It: Skin Brightener
What It Is: an extract derived from the root of the licorice plant that has been proven to help brighten and fade dark spots; also has anti-inflammatory and antioxidant benefits
Where We Use It: H2Glow, Lock + Rock
LIMNANTHES ALBA (MEADOWFOAM) SEED OIL
Why We Use It: Emollient
What It Is: a natural non-greasy emollient oil that can replace or lower the concentration needed of silicones in anhydrous formulas
Where We Use It: Hydratint, Hydraglow
LUPINUS ALBUS SEED EXTRACT
Why We Use It: Emollient
What It Is: an extract derived from the white lupin plant that boosts your skin's own collagen production
Where We Use It: Lip Mask, Glow + Go
— M —
MAGNESIUM STEARATE
Why We Use It: Skin-feel enhancer
What It Is: a natural powder that adds significant adhesion and binding properties so that powders grip to skin and stay there
Where We Use It: Pressed Mineral Foundation, Bronzing Powder, Sunrise Pressed Pigment Palette
MANGANESE VIOLET
Why We Use It: Colorant
What It Is: a natural colorant powder used in small concentrations to create vibrant colors
Where We Use It: Hydratint
MICA
Why We Use It: Opacifier and Bulking Agent
What It Is: a natural shimmery mineral that we source ethically within the United States and serves as a base for many liquid, cream, and powder color cosmetics; may also appear as part of a colorant system depending on the formula
Where We Use It: Lip Mask, Pressed Mineral Foundation, Hydraglow, Bronzing Powder, Sunrise Pressed Pigment Palette, Line + Define, Glow + Go, Lock + Rock
— N —
NIACINAMIDE (VITAMIN B3)
Why We Use It: Skin Brightener and Soother
What It Is: a water-soluble vitamin best known for repairing skin barrier damage and soothing redness and sensitivity, giving skin a healthy glow
Where We Use It: H2Glow
NIGELLA SATIVA (BLACK CUMIN) SEED OIL
Why We Use It: Moisturizer, Antioxidant, and Anti-Inflammatory
What It Is: an oil derived from the seeds of the nigella sativa plant that has been prized for centuries for its nourishing, antibacterial, anti-inflammatory, and antioxidant properties; used to treat everything from fine lines and dark spots to blemishes and eczema
Where We Use It: The Everything Oil
— O —
OCTYLTRIETHOXYSILANE
Why We Use It: Silicone
What It Is: a silicone used in tiny amounts (less than .5%) to help coat pigments for even dispersion and fantastic coverage
Where We Use It: Conceal + Correct
OLEA EUROPAEA (OLIVE) OIL
Why We Use It: Moisturizer
What It Is: a natural oil derived from olives used to moisturize and soothe the skin
Where We Use It: Lip Glaze
ORANGE BLOSSOM (NEROLI) WATER
Why We Use It: Humectant and Fragrance
What It Is: water distilled from the orange blossom that refreshes, tones, and helps draw moisture into the skin; also provides a light, floral scent
Where We Use It: H2Glow
ORANGE PEEL WAX
Why We Use It: Fragrance
What It Is: a soft vegetable wax that serves as a vegan alternative to lanolin and offers a light citrus scent
Where We Use It: Lip Crème
ORYZA SATIVA (Rice) BRAN EXTRACT
Why We Use It: Antioxidant
What It Is: a natural antioxidant that scavenges damaging free radicals and adds essential fatty acids to the skin
Where We Use It: Pressed Mineral Foundation, Bronzing Powder, Sunrise Pressed Pigment Palette
— P —
PANTHENOL (VITAMIN B5)
Why We Use It: Moisturizer
What It Is: a vitamin that attracts moisture and holds it within the skin to deeply hydrate and soften
Where We Use It: H2Glow, Lock + Rock
POLYGLYCERYL-10 LAURATE
Why We Use It: Emulsifier
What It Is: a gentle way to mix water and oils together without thickening the product
Where We Use It: Makeup Melt
POLYGLYCERYL-3 DIISOSTEARATE/POLYHYDROXYSTEARATE/SEBACATE
Why We Use It: Emulsifier and Bulking Agent
What It Is: an emulsifier that helps bind waters and oils to ensure a consistent, creamy, blend-able texture and keep the formula at just the right viscosity
Where We Use It: Conceal + Correct, Liquid Skin Tint
POLYPROPYLSILSESQUIOXANE
Why We Use It: Silicone used in tiny amounts to coat pigments and enhance texture
What It Is: a silicone used in tiny amounts (less than .5%) to bind pigments for even dispersion and awesome coverage
Where We Use It: Lip Velvet, Conceal + Correct
POTASSIUM CETYL PHOSPHATE
Why We Use It: Emulsifier
What It Is: a fatty alcohol in the form of a powder used in natural cosmetics to make stable emulsions that won't separate
Where We Use It: Conceal + Correct
POTASSIUM SORBATE
Why We Use It: Preservative
What It Is: a component of our ECO-CERT approved preservative systems to prevent mold, bacteria, and fungus from growing in water
Where We Use It: Liquid Skin Tint
PROPANEDIOL
Why We Use It: Humectant and Emollient
What It Is: Derived from corn sugar, propanediol decreases product viscosity and pulls moisture into the skin
Where We Use It: Line + Define
PVP
Why We Use It: Film Former and Fixative
What It Is: a synthetic polymer that creates a protective film and acts a fixative to keep the product in place/add lasting power
Where We Use It: Hydratint, Hydraglow, FlexLash, Line + Define, Lock + Rock
— Q —
QUATERNIUM-90 SEPIOLITE
Why We Use It: Thickener
What It Is: a clay used to increase viscosity and allow for suspension of powders in liquids
Where We Use It: Liquid Skin Tint, Glow + Go
QUATERNIUM-90 MONTMORILLONITE
Why We Use It: Thickener
What It Is: a clay used to increase viscosity and allow for suspension of powders in liquids
Where We Use It: Liquid Skin Tint, Glow + Go
— R —
RICINUS COMMUNIS (CASTOR) SEED OIL
Why We Use It: Emollient
What It Is: a rich natural oil from the castor seed that provides moisture and aids in treat inflammation
Where We Use It: Lip Crème, Lip Glaze
ROSA CANINA (ROSE HIP) SEED OIL
Why We Use It: Moisturizer
What It Is: an oil derived from the seeds of the small fruit that grows beneath the rose plant; it moisturizes, brightens, heals, and boosts collagen and elastin production
Where We Use It: The Everything Oil
— S —
SHEA BUTTER
Why We Use It: Emollient
What It Is: a natural plant butter that adds viscosity and delivers slip, moisture, and a softening effect on the skin
Where We Use It: Lip Velvet, Lip Glaze
SILICA
Why We Use It: Bulking Agent and Skin Feel Enhancer
What It Is: a natural mineral used to provide excellent slip, reduce greasiness, and bulk up powder formulas
Where We Use It: Lip Glaze, Conceal + Correct, Pressed Mineral Foundation, Liquid Skin Tint, Hydratint, Bronzing Powder, Sunrise Pressed Pigment Palette, Line + Define
SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL
Why We Use It: Moisturizer
What It Is: a natural wax in the form of a liquid oil produced from the jojoba plant seed that closely mimics the natural sebum of our skin and adds non-greasy moisture
Where We Use It: Lip Glaze, Pressed Mineral Foundation, Bronzing Powder, Sunrise Pressed Pigment Palette
SQUALANE
Why We Use It: Emollient
What It Is: a derivative of squalene, a poly-unsaturated hydrocarbon liquid found naturally in plants and animals, including in human sebum. It helps lubricate and protect the skin.
Where We Use It: The Everything Oil
SODIUM BENZOATE
Why We Use It: Preservative
What It Is: used in tiny amounts as part of an eco-cert approved paraben-, formaldehyde-, and phenoxyethanol-free preservative system
Where We Use It: Conceal + Correct, Pressed Mineral Foundation, Liquid Skin Tint, Hydratint, Hydraglow, Bronzing Powder, Sunrise Pressed Pigment Palette, Lock + Rock
SODIUM CHLORIDE
Why We Use It: Thickener
What It Is: a natural compound (table salt) that is used to thicken liquid formulas into the desired texture
Where We Use It: Liquid Skin Tint
SODIUM DEHYDROACETATE
Why We Use It: Preservative
What It Is: an odorless white powder that kills microorganisms to prevent products from spoiling
Where We Use It: Line + Define
SODIUM HYDROXIDE
Why We Use It: pH stabilizer
What It Is: a naturally occurring and highly alkaline compound used to establish and stabilize the pH of a product
Where We Use It: FlexLash
SORBITAN SESQUIOLEATE
Why We Use It: Emollient
What It Is: an ester that offers a smooth "coated" feeling to the skin
Where We Use It: Makeup Melt
STEARIC ACID
Why We Use It: Emulsifier and Thickener
What It Is: a fatty acid in wax form used to stabilize emulsions of oil and water and/or thicken formulas
Where We Use It: Hydratint, Hydraglow, FlexLash
STYRENE/ACRYLATES COPOLYMER
Why We Use It: Film Former, Fixative, and Bulking Agent
What It Is: a synthetic polymer that creates a protective film and acts a fixative to keep the product in place/add lasting power; also enhances product texture
Where We Use It: Line + Define
SUCROSE (SUGAR)
Why We Use It: Exfoliant
What It Is: a physical exfoliant that sloughs away dead skin cells
Where We Use It: Lip Polish
SUNFLOWER EXTRACT
Why We Use It: Antioxidant
What It Is: an extract from sunflower petals that scavenges free radicals and delivers vitamin F and polyphenols to the skin
Where We Use It: Pressed Mineral Foundation, Bronzing Powder, Sunrise Pressed Pigment Palette
SUNFLOWER OIL
Why We Use It: Emollient
What It Is: a natural oil pressed from sunflower seeds that delivers non-greasy moisture and emollience
Where We Use It: Lip Crème, Lip Velvet, Lip Mask, Pressed Mineral Foundation, Bronzing Powder, Sunrise Pressed Pigment Palette, Makeup Melt, Glow + Go
SUNFLOWER POLYGLYCERIDES or OLEIC/LINOLEIC/LINOLENIC POLYGLYCERIDES
Why We Use It: Moisturizer
What It Is: a polyglyceride derived from sunflowers that provides a hydrating emollient film
Where We Use It: Lip Glaze
SUNFLOWER SEED WAX
Why We Use It: Bulking Agent and Hardener
What It Is: a plant wax derived from sunflowers known for its ability to strengthen and harden formulas as well as provide a higher melting point
Where We Use It: Makeup Melt
SWEET ALMOND OIL
Why We Use It: Emollient
What It Is: a natural oil pressed from almonds that delivers non-greasy moisture and emollience
Where We Use It: Makeup Melt, Lip Mask
SWEET ORANGE OIL
Why We Use It: Natural Fragrance
What It Is: a natural oil extracted from the rind of the sweet orange; provides a fresh, citrus scent
Where We Use It: H2Glow
Synthetic Dyes (Red 7, Yellow 5, Blue 1, etc.)
Why We Use It: Colorant
What It Is: a synthetic colorant that is batch-tested by the FDA for safety purposes and approved for use in personal care products; we use in small percentages to supplement iron oxides to create bold unique colors that last on the lips, all are FDA batch tested and certified for heavy metals and other testing protocols
Where We Use It: Lip Velvet
SYNTHETIC FLUORPHLOGOPITE
Why We Use It: Colorant
What It Is: a synthetic (but very eco-friendly) synthetic mica
Where We Use It: Sunrise Pressed Pigment Palette
— T —
TIN OXIDE
Why We Use It: Opacifier and Colorant
What It Is: a natural, non-nano colorant derived from the mineral cassiterite that gives our products shimmer and luster
Where We Use It: Lip Mask, Glow + Go
TITANIUM DIOXIDE
Why We Use It: Opacifier and Colorant
What It Is: a natural white powder (non-nano) used to opacify products so colors can show up as well as adjust shades lighter
Where We Use It: Lip Crème, Lip Velvet, Lip Glaze, Lip Mask, Pressed Mineral Foundation, Liquid Skin Tint, Hydratint, Hydraglow, Bronzing Powder, Line + Define, Glow + Go, Lock + Rock
TRIETHOXYCAPRYLYLSILANE
Why We Use It: Silicone used in tiny amounts to coat pigments and enhance texture
What It Is: some of these light silicones and binders are used in tiny amounts to create a smooth texture, skin-feel benefits, and an even pigment dispersion
Where We Use It: Lip Velvet, Conceal + Correct
TRIMETHYLSILOXYSILICATE
Why We Use It: Silicone used in tiny amounts to coat pigments and enhance texture
What It Is: some of these light silicones and binders are used in tiny amounts to create a smooth texture, skin-feel benefits, and an even pigment dispersion
Where We Use It: Lip Velvet, Conceal + Correct
— V —
VITAMIN E (TOCOPHEROL)
Why We Use It: Antioxidant
What It Is: an antioxidant derived from sunflowers that scavenges free radicals and provides soothing moisture
Where We Use It: Lip Crème, Lip Velvet, Lip Glaze, Lip Mask, Conceal + Correct, Pressed Mineral Foundation, Bronzing Powder, Sunrise Pressed Pigment Palette, Glow + Go
— W —
WILLOW BARK EXTRACT (ORGANIC)
Why We Use It: Beta Hydroxy Acid (BHA)
What It Is: an extract derived from the bark of the willow tree and a natural relative of salicylic acid; contains salicin which, like salicylic acid, helps decongest pores and enhance skin cell turnover
Where We Use It: H2Glow
— X —
XANTHAN GUM
Why We Use It: Thickener
What It Is: a natural powder used in foods and cosmetics to thicken liquid formulas
Where We Use It: Liquid Skin Tint, H2Glow, FlexLash, Line + Define
— Z —
ZINC OXIDE
Why We Use It: Opacifier
What It Is: a natural white powder (non-nano) used to opacify products and can also provide SPF
Where We Use It: Pressed Mineral Foundation, Bronzing Powder, Sunrise Pressed Pigment Palette