All Lined Up Eyeliner

INSPIRED BY: Bobbi Brown's Long-Wear Gel Eyeliner

Sometimes it feels like the search for The One never ends. Yes, we’re talking about eyeliner. All Lined Up is a game-changing gel-crème formula with all the non-negotiables: Glides on without skipping. Looks rich and inky. Wears all day. Packaged in glass for recyclability.

WHY IT’S EVERYTHING:

• MULTIPURPOSE PRECISION. No need for multiple eyeliners—ours glides on smoothly to create a subtle look, crisp winged liner, or a smudge-y smokey eye. You choose!

• LASTS ALL DAY. After you apply, All Lined Up dries down and stays put for hours without irritating your eyes.

• DOING BETTER. All Lined Up comes in an infinitely recyclable glass jar to reduce plastic waste. Plus, it’s packaged in a recycled and fully recyclable box.

HOW TO USE IT: Dip an angled liner brush into the pot. Rim your upper and lower lashlines and blend for an edgy, smokey look. Glide the pigment from the inner corner of your eye to the outer corner, then wing it outward toward the tail of your brow to create a cat eye. Or, forget all the rules and freestyle a bold, graphic shape.

INGREDIENTS: Isododecane, C13-14 Alkane, Trimethylsiloxysilicate, Barium Sulfate, Sunflower Wax, Quaternium-90 Bentonite, 1,2-Hexanediol, Caprylyl Glycol, Propylene Carbonate; May Contain Iron Oxides