Glowy, Perfected Skin For Only $22

No filter needed with Skin Is In Serum Foundation! The dewy serum formula has a skin-like, super natural finish that builds without looking cakey or heavy. It's loaded with clean, vegan, & skin-loving ingredients so your skin gets better over time.
Looks like my skin but better!
- Shayna

See It In Action:

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Clover by Clove + Hallow Face 01 - Ultra fair skin with neutral undertones Skin Is In Serum Foundation

INSPIRED BY: It Cosmetics' Your Skin But Better


Good skin days only! This lightweight serum foundation melts into skin with medium coverage for healthy, your-skin-but-better vibes. It’s also loaded with skin-loving powerhouses like squalane (the boss of weightless, oil-free moisturizing) and sunflower seed wax—so the more you wear it, the better your own skin gets. Packaged in a sugarcane bioplastic tube to reduce gas emissions from production.


  • THE MOST NATURAL GLOW UP. Skin Is In has a lightweight serum texture that makes it look (and feel!) like a second skin… but better.

  • CRAZY BUILDABLE. Go ahead, add a few extra layers to areas with redness or acne. Skin Is In resists caking and creasing.

  • DOING BETTER. Skin Is In is packaged in a sugarcane bioplastic tube to significantly reduce gas emissions during production and comes in a box that is fully recycled and recyclable.

HOW TO USE IT: After skincare and/or primer, buff into skin using a dense brush or stippling sponge. Add additional layers as needed on areas with redness, acne, hyperpigmentation, or scarring.

INGREDIENTS: Water, C-13-15 Alkane, Coco-Caprylate/Caprate, Silica, Propanediol, Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Squalane, Quaternium-90 Sepiolite, Sodium Chloride, VP/Eicosene Copolymer, Caprylyl Glyceryl Ether, Sunflower Wax, Quaternium-90 Montmorillonite, Caprylhydroxamic Acid; May Contain Titanium Dioxide, Iron Oxides


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