WHY WE DO WHAT WE DO

We develop affordable, sustainable, ethically- and consciously-made makeup for everyone.  Humble brag moment: some people might say we’re like nothing else out there. And they would be correct.

We’re passionate about creating a safe space for people of all skin tones, backgrounds, genders, orientations, sizes, and creeds to express themselves. But for us, inclusivity doesn’t stop there. Sustainable, cruelty-free, and vegan beauty products are often next-level expensive with confusing ingredient lists (A.K.A. super exclusive). Priced between $11 and $25—and with 15 skin-loving ingredients or fewer per product—Clover practices true inclusivity by giving everyone the opportunity to stock up on makeup that looks good, feels good, and does good.

We also recognize that killer makeup is the least of our worries if we destroy our planet. We’re proud to be a Certified Net Plastic Neutral business that utilizes post-consumer recycled plastic, bioplastics, and recycled and recyclable packaging. Our products are also made in the USA in GMP-certified facilities that use smart, sustainable manufacturing practices. Read more about our sustainability efforts here. 

Read more about our sustainability efforts here.